MBA Distance Learning

MBA Motorsport-Management

MBA Motorsport-Management

The programme consists of a four term business management postgraduate course.

The contents of terms one and two are identical to the contents of the two programmes - MBA in Technical Sales and the MBA in Marketing Management at the University of Applied Science in Kaiserslautern; these first two terms focus on developing a solid foundation of practical, highly relevant management and business skills upon which the additional skills in the specific specialist area of Motorsport Management are developed during the remainder of the programme. From the third term, groups are divided into the chosen specialist areas of study and graduate with a Master's degree in Business Administration (MBA).

The programme is both theory and practice-based, providing the critical skills and knowledge required. This program is designed to prepare graduates for careers in the different roles of Motorsport Management. The programme also includes developing key business and management skills such as creative problem solving and analytical thinking.

The objectives of the MBA Motorsport Management programme can be described as follows:

To successfully take on a management role in Motorsport involves having a fundamental understanding of how this unique sector works. Understanding the different roles of the teams, manufacturers and the drivers, the event and series promoters, and the national and international associations and how they all interact are key components of this sector and as such, form an important part of the programme.

The MBA Motorsport Management programme focuses on the motorsport sector and includes aspects such as Motorsport Management marketing, sponsorship and brand mangement, as well as learning about the processes and regulations unique to the motorsport sector.

Additional topics include: Marketing, Finance, sponsorship, HR, and team leadership in motorsport. Management agencies and legal applications are also part of this programme.

The MBA Motorsport Management programme is specifically designed to provide students with the skills necessary to be successful in a wide range of motorsport industry opportunities. For example, students who see themselves with a future career in motorsport, either with a team, in the events management area, the automobile industry and suppliers thereof - particularly in the closely related sector of performance cars.

 

Course contents

1. Term: Basic Studies

Modul 1: Management Framework
  • Holistic Management
  • Business Administration Basics I
  • Business Administration Basics II
  • Traditional Value Chain
  • New Concepts
  • Sustainability in Operational Value Creation Processes Meaning and Interpretation of Innovation
  • Processes and Procedures in Innovation Management
  • Innovation of Products, Processes, Business Models and Organisations
Modul 2: Communication & Soft Skills for Executives
  • Rhetoric for Customer Contact
  • Negotiation and Argumentation Techniques Intercultural Management
  • Methodological Competence
Modul 3: Marketing Strategies and Policies
  • Fundamentals and Strategy I: Market-oriented Management of Marketing and Sales
  • Fundamentals and Strategy II: Strategic Analysis and Strategy Development

2. Term: Basic Studies

Modul 4: Success and Financially Oriented Corporate Management
  • Management Accounting and Financial Reporting: Cost and Profit Management
  • Financial Management and Controlling
Modul 5: Marketing: Market Research and Customer Management
  • Information Management for Marketing
  • Market Psychology
  • Topic of the Year
  • Case Study Seminar on Marketing
Modul 6: Management: Economics & Quantitative Analyses
  • Economics: Macroeconomics
  • Data Analysis: Statistics

3. Term: In-depth Specialization Motorsport-Management

Modul 15: Organisation in Motorsport
  • Basics of Motorsport-Management
  • Processes, Procedures and Regulations in Motorsport
Modul 16: Human Resources, Project and Management Techniques in Motorsport
  • Team Management in Motorsport
  • Project Management and Motorsport Logistics
  • Event and Track Management of Motorsport Events
Modul 17: Marketing in Motorsport
  • Market Research and Social Media in Motorsport
  • Project Seminar: Press and Public Relations in Motorsport
  • Sponsoring and Financing in Motorsport
  • Innovation and Brand Management
  • Legal Issues in Motorsport

4. Term: Master Thesis

Modul 13: International Master's Thesis Seminar
  • Business and Corporate Ethics
  • International Management
Modul 14: Master's Thesis incl. Colloquium

Course structure

Course Begin Summer Term

Course plan 1
  • Classroom Nürburgring:
    1234
     

Course Begin Winter Term

Course Plan 1
  • Venue Zweibrücken & Augsburg:
    1
     
  • Venue Nürburgring:
    324
     
Course Plan 2
  • Venue Nürburgring:
    21Z 3 4
     

Regular course progress

1. Term Modul

Modul 1-3

20

ECTS

 

2. Term Modul

Modul 4-6

20

ECTS

 

3. Term Modul

Immersion

 
 
 

MBA Motorsport-Management

Modul 15-17

20

ECTS

 

4. Term Graduation

Modul 13 and 14

30

ECTS

 

Lecturers

Arnold, Wolfgang, Prof. Dr.

  • Professor at Technical University of Central Hesse, Department of Industrial Engineering.

Bartels, Ruth, Prof. Dr.

  • Professor at the University of Applied Sciences Kaiserslautern, site Zweibrücken in the Department of Business Administration for Information Systems

Becker, Michael, Dr.

  • Advisor to organizations , federations and athletes, especially in professional football sport.t
  • General Representative of International Soccer Consulting S.A. in Luxembourg
  • Teaching areas
  • Applied management sports law and sports management as well as lawyer, focus on sports law and contract law
  • Activities
  • Lecturer in the MBA Motorsport Management
  • Lecturer in the MBA Sport-Management

Berger, Fabian

  • Consultant for Tornado crews and self-employed trainer for Human Factors

Evertz, Axel, Dipl.-Ing.

  • Owner and Managing Director "industrieplanung backes, Munich. Engineering office for factory and logistics planning ".

Fremgen, Martina, Dipl. Betriebswirtin (FH)

  • Project Manager "Adult Education" at the institute ed-media e.V. and lecturer in the subject "Business Administration"

Groß, Peter, Dipl.-Kaufmann

  • Self-employed management consultant and trainer in the areas of strategy development, sales, marketing, communication, team development, leadership and change processes, lecturer at the University of Metz, France.

Grüner, Andreas, Prof.

  • Professor at the University of St. Gallen for Business Administration, especially Finance and Accounting Program management of the Bachelor's degree Major Business Administration, University of St. Gallen.

Kramp, Michael

  • Press Spokesman German Motor Sport Federation (DMSB) and Managing Director Pro Motion GmbH

Martin, Thomas A., Prof. Dr. rer.

  • Professor of Business Administration at the University of Applied Sciences Ludwigshafen am Rhein in the field of Human Resources Management, teaching areas: Accounting & Controlling and Human Resource Management. Author of distance learning units on finance, controlling and accounting. Professional experience in the automotive industry, media companies and tax consulting.
  • Activities:
  • Lecturer in the MBA Sales Engineer
  • Lecturer in MBA Marketing Management
  • Lecturer in the MBA Motorsport Management
  • Instructor in the MBA Sport Management
  • Instructor in the MBA Innovation Management
  • Subject Committee MBA Distance Learning
  • Examination Committee BW MBA Distance Learning

Maier-Stahl, Christoph M., Dipl.- Päd.

  • Managing Director of KOMQuadrat GmbH, Agency for competence development Training-Coaching-Consulting, partner of GQiB, trainer, lecturer and author.

Piazolo, Marc, Prof. Dr.

  • Professor at the University of Kaiserslautern, site Zweibrücken at the Department of Business Administration for Economics, Money, Credit and Foreign Trade.

Reuter, Bettina, Prof. Dr.

  • Professor at Kaiserslautern University of Applied Sciences, Department of Business Administration, Logistics and Operational Performance Processes; Scientific director of the institute ed-media e.V .; Program Director of MBA Distance Learning Programs: Motorsport Management, Sales Engineer and Marketing Management.

Rosorius, Martin, MBA

  • Appearances as a functionary at the 24h race at the Nürburgring, ADAC Eifel race, DTM, GT Masters, FIA GT Championship, chairman of the stewards at the 23rd Race of Champions. Regular training at the German Motor Sport Federation (DMSB) Academy. Holder of the following licenses:
  • Driver's license (DMSB Int. C) until 2009
  • Sports Commissioner (DMSB Lizenz Int. A)
  • Chief Track Marshal (DMSB Lizenz Int. A)
  • Race Director (DMSB Lizenz Int. A)

Ruda, Walter, Prof. Dr.

  • Professor at the University of Kaiserslautern, campus Zweibrücken for business administration, especially finance & controlling and middle class economics. Scientific Director of the Center for Small and Medium-Sized Economy (ZMG). Lecturer in Master's programs at universities in Buenos Aires and Santa Fe and in the ICSB Academy, Washington, D.C. Former longtime supervisory board chairman of the 1. FC Kaiserslautern.

Schackmann, Patrick, Dipl.-Wirtsch.-Ing. (FH)

  • Managing Director Institute ed-media e.V.

Schmidt, Karl-Josef, Dr.

  • Former Managing Director of Nürburgring Betriebsgesellschaft mbH

Harald Schmeyer

  • Lawyer and presiding judge of the Sports Court of the DMSB (Deutscher Motor Sport Bund)

Strycek, Volker

  • Director Opel Motorsport, Director GME Performance Cars, Sport President Automobilclub Deutschland.

Walter, Julia, Dr.

  • Secretary General DMSB (Deutscher Motor Sport Bund e.V.)

Wehler, Marco

  • Marco Wehler, M. Sc., Consulting

Zettler, Dominik, MBA

  • Project Manager CAD Factory Solutions.

Admission

Admission Requirements for Individuals with an Academic Degree

  • University degree as Bachelor or equivalent with a grade above average (minimum 2,5 or grade “C”) in a study path including a minimum of 210 ECTS, six theoretical semesters and the qualification for a Masters program. If 210 ECTS are not achieved, a maximum of 30 ECTS from other study programs or work experience can be counted towards for equivalent skills or knowledge.
  • At least one year of work experience after graduation of 1st University degree.
  • *If the final grade is worse than 2.5 or a C grade, the ability for the master's program must be checked. This will be done with a 60 minute aptitude test.

Admission Requirements for Individuals without an Academic Degree

  • The applicants must have a higher education entrance qualification.
  • A professional qualification with two years' work experience, master’s certificate or equivalent. The work experience has to contain sufficient compatibility to be compatible with the chosen course of study.
  • They have to have a chargeable three year work experience.
  • They have to pass the qualifying examination.
  • The qualifying examination requires a written registration and contains a scientific dissertation, an exam, the presentation of the approval work and a suitability interview.

Cost and registration

Master of Business Administration (MBA) Motorsport-Management

  • Total cost of the degree: 8,400.00 €
  • Terms one through four 2,100.00 € each
  • Not included are the university costs and the costs for repeat performances in the amount of 50 €, the expenditure for the master's thesis seminar and a term exceeding fee in the amount of 600 € per term. In the case of repetition of the master's thesis the extra charge will be 550 €.
  • The MBA Motorsport-Management can also be taken as a certificate program or modular.

University Certificate MBA Motorsport-Management

  • Term one, two and three each 2,100.00 €
  • All modules of the three terms must be completed to receive the final certificate
  • The student fees are not included.

Individual Modules

  • Modul 1: Management Framework 1,000.00 €
  • Modul 2: Communication & Soft Skills for Executives (Leadership Positions) 590.00 €
  • Modul 3: Marketing Strategies and Policies 545.00 €
  • Modul 4: Success and Financially Oriented Corporate Management 1,110.00 €
  • Modul 5: Marketing: Market Research and Customer Management 550.00 €
  • Modul 6: Management: Economics & Quantitative Analysis 475.00 €
  • Modul 15: Organisation in Motorsport 430.00 €
  • Modul 16: Human Resources, Project and Management Techniques in Motorsport 810.00 €
  • Modul 17: Marketing in Motorsport 895.00 €

Semester Certificate

  • Certificate Basic I (Moduls 1, 2 and 3) 2,100.00 €
  • Certificate Basic II (Moduls 4, 5 and 6) 2,100.00 €
  • Certificate Specialisation Motorsport-Management (Modules 15 , 16 and 17) 2,100.00 €
  • Please note that in addition to the prices of the certificates, there is also a student contribution of 93 €.

Start of Study

  • You can start your studies in October (winter semester) or April (summer semester).

Registration

  • The registration is only possible online!
  • The application for admission to distance learning can be obtained from the "Zentrum für Fernstudien im Hochschulverbund" (ZFH) in Koblenz. On the application form, you can indicate whether you would like to complete the entire MBA program or obtain the further education certificate. Registration deadline is July 15th for the winter semester and January 15th for the summer semester.

Testimonials

Anna Lenzi (Bild: © Regis Lefebure)

Anna Lenzi MBA- Motorsport student :

"I only had 3 classes so far and all 3 were very engaging in different ways. The professors all had different styles and the subjects were very different. The one I remember the most is the one with Prof. Fabian Berger, I think his “military” style was very different and easy to remember...."

Read more

Our students Ciska van Huyssteen and Marina Djordjevic present our course of studies and the possibilities to better involve a younger audience in the motorsport scene.