MBA Distance Learning

Bild des Studiengangs MBA Innovations-Management

MBA Innovation Management

Innovation is… what you make of it!

The MBA distance learning program in Innovation Management is designed for professionals who want to work with innovation in organizations. This includes areas such as new products, services, business models, and organizational structures. Topics like Open Innovation, Business Model Innovation, and Digital Disruption play an important role. The program is aimed at people from various professions and industries – including engineers, managers, consultants, or anyone interested in innovation.

The program combines self-study, online learning, and in-person sessions in a blended learning format. You will study using course materials, the Moodle learning platform, and workshops on site. The in-person sessions take place on three weekends per semester in Zweibrücken or at the Nürburgring.

After graduation, you will have strong career opportunities in innovation management and be able to implement new ideas within organizations.

During the program, you will learn how innovations are created and implemented in companies. This includes modern ways of working such as agile collaboration, Scrum, and co-creation, as well as new leadership approaches in a VUCA world.

Another focus is the innovation process: from idea generation to market launch. You will explore current topics such as innovation strategies, IP management, and sustainable innovation management.

You will also learn various methods for developing new ideas, such as Design Thinking, TRIZ, and working with trends and scenarios. This enables you to plan and implement innovation in a structured way.

The program is accredited by the AQAS agency.

Testimonials

Course Contents

The process shown here represents the regular course of study; alternative sequences may occur depending on the starting semester (summer/winter).

1. Semester: Basic Studies

Modul 1: Management Framework

  • Holistic Management
  • Business Administration Basics I
  • Business Administration Basics II
  • Traditional Value Chain
  • New Concepts
  • Sustainability in Operational Value Creation Processes Meaning and Interpretation of Innovation
  • Processes and Procedures in Innovation Management
  • Innovation of Products, Processes, Business Models and Organisations

Modul 2: Communication & Soft Skills for Executives

  • Rhetoric for Customer Contact
  • Negotiation and Argumentation Techniques Intercultural Management
  • Methodological Competence

Modul 3: Marketing Strategies and Policies

  • Fundamentals and Strategy I: Market-oriented Management of Marketing and Sales
  • Fundamentals and Strategy II: Strategic Analysis and Strategy Development

2. Semester: Basic Studies

Modul 4: Success and Financially Oriented Corporate Management

  • Management Accounting and Financial Reporting: Cost and Profit Management
  • Financial Management and Controlling

Modul 5: Marketing: Market Research and Customer Management

  • Information Management for Marketing
  • Market Psychology
  • Topic of the Year
  • Case Study Seminar on Marketing

Modul 6: Management: Economics & Quantitative Analyses

  • Economics: Macroeconomics
  • Data Analysis: Statistics

3. Semester: Specialization Innovations-Management

Module 21: Innovation Management in Companies

  • Successfully Designing Innovation Processes
  • Intellectual Property Management - Fundamentals of Law and the Handling of Knowledge, Trade Secrets and Intellectual Property
  • Value-based Innovation Management
  • Digitization and Sustainability as Significant Innovation Characteristics
  • Digital Disruption in Innovation Management
  • Emergence and Development of Innovative Successful Companies - Case Studies

Module 22: Human Aspects of a Corporate Strategy and Culture Promoting Innovation

  • Strategy Development and Implementation to Promote Innovation
  • Understanding Creativity and Developing Leadership Skills that Promote Innovation
  • New Work: Designing Forms of Work that Promote Innovation

Module 23: Methodologies for Systematic Innovation Management

  • Innovation Methodology TRIZ: Innovative Idea Generation and Problem Solving
  • Innovation Methodology DESIGN THINKING: Human Centered Innovation
  • Innovation Preview with Patterns, Trends and Evolutionary Methods

4. Semester: Master Thesis Semester

Module 13: International Master Thesis Seminar (Out-of-Campus)

  • Business and Corporate Ethics
  • International Management

Module 14: Master–Thesis and Colloquium

Lecturers

Adunka, Robert, Dr.-Ing.

  • Managing Director of TRIZ Consulting Group GmbH, TRIZ Master - Practical (No. 97-P)
  • Activities:
  • Lecturer in the MBA Innovation Management

Arnold, Wolfgang, Prof. Dr.

  • Professor at Technical University of Central Hesse, Department of Industrial Engineering.

Bartels, Ruth, Prof. Dr.

  • Professor at the University of Applied Sciences Kaiserslautern, site Zweibrücken in the Department of Business Administration for Information Systems

Evertz, Axel, Dipl.-Ing.

  • Owner and Managing Director "industrieplanung backes, Munich. Engineering office for factory and logistics planning ".

Fremgen, Martina, Dipl. Betriebswirtin (FH)

  • Project Manager "Adult Education" at the institute ed-media e.V. and lecturer in the subject "Business Administration"

Gronauer, Barbara, Diplom-Kulturwissenschaftlerin

  • Self-employed as a management consultant.
  • Activities:
  • Lecturer in MBA Innovation Management

Groß, Peter, Dipl.-Kaufmann

  • Self-employed management consultant and trainer in the areas of strategy development, sales, marketing, communication, team development, leadership and change processes, lecturer at the University of Metz, France.

Grüner, Andreas, Prof.

  • Professor at the University of St. Gallen for Business Administration, especially Finance and Accounting Program management of the Bachelor's degree Major Business Administration, University of St. Gallen.

Martin, Thomas A., Prof. Dr. rer.

  • Professor of Business Administration at the University of Applied Sciences Ludwigshafen am Rhein in the field of Human Resources Management, teaching areas: Accounting & Controlling and Human Resource Management. Author of distance learning units on finance, controlling and accounting. Professional experience in the automotive industry, media companies and tax consulting.
  • Activities:
  • Lecturer in the MBA Sales Engineer
  • Lecturer in MBA Marketing Management
  • Lecturer in the MBA Motorsport Management
  • Instructor in the MBA Sport Management
  • Instructor in the MBA Innovation Management
  • Subject Committee MBA Distance Learning
  • Examination Committee BW MBA Distance Learning

Maier-Stahl, Christoph M., Dipl.- Päd.

  • Managing Director of KOMQuadrat GmbH, Agency for competence development Training-Coaching-Consulting, partner of GQiB, trainer, lecturer and author.

Piazolo, Marc, Prof. Dr.

  • Professor at the University of Kaiserslautern, site Zweibrücken at the Department of Business Administration for Economics, Money, Credit and Foreign Trade.

Reuter, Bettina, Prof. Dr.

  • Professor at Kaiserslautern University of Applied Sciences, Department of Business Administration, Logistics and Operational Performance Processes; Scientific director of the institute ed-media e.V .; Program Director of MBA Distance Learning Programs: Motorsport Management, Sales Engineer and Marketing Management.

Ruda, Walter, Prof. Dr.

  • Professor at the University of Kaiserslautern, campus Zweibrücken for business administration, especially finance & controlling and middle class economics. Scientific Director of the Center for Small and Medium-Sized Economy (ZMG). Lecturer in Master's programs at universities in Buenos Aires and Santa Fe and in the ICSB Academy, Washington, D.C. Former longtime supervisory board chairman of the 1. FC Kaiserslautern.

Schnittker, Frank, Dipl.-Ing.

  • Director Intellectual Property Manitowoc Cranes, Wilhelmshaven, Germany
  • Activities:
  • Lecturer in MBA Innovation Management

Schackmann, Patrick, Dipl.-Wirtsch.-Ing. (FH)

  • Managing Director Institute ed-media e.V.

Thurnes, Christian , Prof. Dr.-Ing.

  • Program Director MBA Innovations-Management
  • Professor at Kaiserslautern University of Applied Sciences, specializing in production, logistics and innovation.

Wehler, Marco

  • Marco Wehler, M. Sc., Consulting

Zettler, Dominik, MBA

  • Project Manager CAD Factory Solutions.

Admission

Admission Requirements for Individuals with an Academic Degree

  • University degree as Bachelor or equivalent with a grade above average (minimum 2,5 or grade “C”) in a study path including a minimum of 210 ECTS, six theoretical semesters and the qualification for a Masters program. If 210 ECTS are not achieved, a maximum of 30 ECTS from other study programs or work experience can be counted towards for equivalent skills or knowledge.
  • At least one year of work experience after graduation of 1st University degree.
  • *If the final grade is worse than 2.5 or a C grade, the ability for the master's program must be checked. This will be done with a 60 minute aptitude test.

Admission Requirements for Individuals without an Academic Degree

  • The applicants must have a higher education entrance qualification.
  • A professional qualification with two years' work experience, master’s certificate or equivalent. The work experience has to contain sufficient compatibility to be compatible with the chosen course of study.
  • They have to have a chargeable three year work experience.
  • They have to pass the qualifying examination.
  • The qualifying examination requires a written registration and contains a scientific dissertation, an exam, the presentation of the approval work and a suitability interview.

Cost and Registration

Master of Business Administration (MBA) Innovations-Management

  • Total cost of the degree: 8,400.00 €
  • Terms one through four 2,100.00 € each
  • Not included are the university costs and the costs for repeat performances in the amount of 50 €, the expenditure for the master's thesis seminar and a term exceeding fee in the amount of 600 € per term. In the case of repetition of the master's thesis the extra charge will be 550 €.
  • The MBA Motorsport-Management can also be taken as a certificate program or modular.

University Certificate MBA Innovations-Management

  • Term one, two and three each 2,100.00 €
  • All modules of the three terms must be completed to receive the final certificate
  • The student fees are not included.

Individual Modules

  • Module 1: Management Framework 1,000.00 €
  • Module 2: Communication & Soft Skills for Executives (Leadership Positions) 590.00 €
  • Module 3: Marketing Strategies and Policies 545.00 €
  • Module 4: Success and Financially Oriented Corporate Management 1,110.00 €
  • Module 5: Marketing: Market Research and Customer Management 550.00 €
  • Module 6: Management: Economics & Quantitative Analysis 475.00 €
  • Module 21: Innovation Management in Companies 750.00 €
  • Module 22: Human Aspects of a Corporate Strategy and Culture Promoting Innovation 750.00 €
  • Module 23: Methodologies for Systematic Innovation Management 750.00 €

Semester Certificate

  • Certificate Basic I (Moduls 1, 2 and 3) 2,100.00 €
  • Certificate Basic II (Moduls 4, 5 and 6) 2,100.00 €
  • Certificate Specialisation Motorsport-Management (Modules 15 , 16 and 17) 2,100.00 €
  • Please note that in addition to the prices of the certificates, there is also a student contribution of 93.00 €.

Start of Study

  • You can start your studies in October (winter semester) or April (summer semester).

Registration

  • The registration is only possible online!
  • The application for admission to distance learning can be obtained from the "Zentrum für Fernstudien im Hochschulverbund" (ZFH) in Koblenz. On the application form, you can indicate whether you would like to complete the entire MBA program or obtain the further education certificate. Registration deadline is July 15th for the winter semester and January 15th for the summer semester.